Alastair Mactaggart, who pretty much single handedly is responsible for the California Consumer Privacy Act is on the warpath again.
CCPA 2, another ballot initiative, would grant California residents new rights in their health and financial records and also their precise location. It would require consumers to opt in to companies selling that data and would also allow them to block the use of that data for targeted ads.
It would also establish a California privacy agency since it seems that the current AG isn’t real excited about enforcing the current CCPA law.
It would create stronger penalties for violating this law with data on kids under 16 (California already has a stronger law than the feds do for kids called CalOPPA).
It would also require companies to explain how their algorithms work in certain cases like determining employment prospects.
Given that he was able to collect 600,000 signatures very quickly for CCPA and that he is willing to spend his own money for CCPA 2, I would watch what happens closely.
If he collects enough signatures, this will go on the ballot in 2020, with an effective date sometime after that.